Do advertisers know girls AT ALL??
Most creative professions have their little challenges, the dark horses, the Everests……the little hates…like Ami on Miami ink hates having to do fairies, I think advertisers must detest doing ads for sanitary pads.
Periods are a pain, period….okay, full-stop. You’d think it’s easy to get used to, seeing that it’s inevitable and happens every month….but it’s not. Fact remains that we hate it and everything about it. Hate PMS, Detest the cramps, and loathe the ickiness…
Therefore, when we’re in a state where violence seems rational, we really don’t want to see the happy-happy pad ads, all SO untrue.
Most ads seem to say, use our product and you’ll be comfy doing anything, playing soccer to climbing gates to running through sprinklers.
Not true. comfort lies not in the brand used, It lies in yourself….
So..”Have a happy period”…??
Not possible. Not even probable. Tolerable, maybe. Happy, no. Not unless your product can stop cramps and PMS and everything else we hate about this monthly show of blood. So keep dreaming.
I wonder if the girls in the ads have their period when the ad’s being filmed……



















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